LIFT YOUR VISION presents the first FRIENDS OF THE BRAND shooting in the founding year 2021. Friends celebrate the LIFT YOUR VISION brand together and set a sign for friendship as well as diversity. 

Singers, footballers, presenters, influencers, artists, fashion designers, and visionaries came together for the "Friends of the brand" shoot in Munich and presented themselves together as friends of the lifestyle platform "LIFT YOUR VISION". Among the participants were Julian Brandt and Marius Wolf, professional footballers at Borussia Dortmund, Armindo Sieb, a professional footballer at FC Bayern München, femme5 singer Alicia Costa, singer Lias, rapper Kaled, Sky presenter Amina Ndao, Amazon presenter Sebastian Benesch, photographer, and artist Simon Lohmeyer, the artist trio from BAODT: Nina, Aly and Raphaela, the two photographers Jannis Brandt and Lukas Mengeler, talented fashion influencers such as Moubsen and Marvin Mario, DFB co-trainer Danny Röhl and many more direct friends of the two founders Nick Reichert and Nenad Miljkovic, who have accompanied the brand since its launch on 21.10.21 together.


Friends of the Brand 2


New high fashion brand LYV from Munich celebrates the first campaign with "Friends of the brand" after the global brand launch

LIFT YOUR VISION & LYV was founded by two friends Nick Reichert and Nenad Miljkovic. Also present: personalities such as actor Simon Lohmeyer, football stars Julian Brandt and Marius Wolf, Amazon reporter Sebastian Benesch, influencer Nina Süss and SKY presenter Amina Ndao 


Photographed by Lukas Mengeler  


The young Munich high fashion label LYV has launched its first campaign. Photographer Lukas Mengeler (Puma, adidas, DAZN, among others) photographed personalities such as actor Simon Lohmeyer, DFB co-trainer Danny Röhl, Borussia Dortmund footballers Julian Brandt and Marius Wolf, influencer Nina Süss, Amazon reporter Sebastian Benesch, SKY presenter Amina Ndao and many more who support LYV and its platform LIFT YOUR as friends. LYV and its platform were founded on 21.10.21.





 In addition to the high product quality, LYV is also characterized by exclusive collaborations with visionary artists and brings their artwork to its own collections. "Our high fashion label LYV is for anybody who wishes to give visual expression to their visionary power. I am pleased to show selected artists by name on our fashion products. The story behind the motifs can be found exclusively on By combining our label with artists, selected partner brands, and, soon, digital products, we come up with the slogan, ‘We do lifestyle clickable,’ adds Nick, Co-Founder, and Managing Director. LYV will be available exclusively at